BarTender® Partner Program

The BarTender® Partner Program enables partners to market and sell BarTender software, services and support.

Current partners can log into our BarTender Partner Portal.

BarTender software was created to make our customers successful in transforming information into the labels, barcodes, RFID tags, smartcards and documents that drive business and improve safety, security, efficiency and compliance.  We can only achieve our goal through collaboration with our valued partners.  The BarTender Partner Program has been created to equip you with the resources to solve some of our customers' toughest challenges.

  • Partner Overview

    BarTender® Resellers

    BarTender® software is available through a global network of resellers and solution providers.

    Our resellers are critical partners as we look to enable our customers to transform their information into the labels, barcodes, RFID tags, smartcards and documents that drive business and improve safety, security, efficiency and compliance.

    If you are looking for a BarTender reseller, or a reseller looking for a BarTender distributor, contact us and we'll put you in touch.

  • Become a BarTender Partner

    Become a BarTender Partner

    Our success depends on the success of our partners, so we provide the best package of products, services and policies in the industry:

    • Industry leading software powerful enough to solve the most complex labeling challenges.
    • Extensive, free reseller training.
    • Pre-sales and post-installation support from our Sales team, Technical Support experts and Sales Engineers.
    • Comprehensive marketing materials, including brochures, sales sheets and case studies, plus signage for trade shows and other events.
    • A strong global network of distributors.
    • Easy upgrades to support a wide range of printing and marking solutions, from small, stand-alone printing environments at SMBs to large, automated printing infrastructures at large enterprises.

    To learn more about becoming a BarTender partner, just contact us!

  • Partner Program Details
    Program Enrollment and Administration

    Tier levels are based on prior year purchases from Seagull Scientific and your ability to meet the tier requirements. Once enrolled in the BarTender Reseller Partner Program, your membership level will be reviewed annually to ensure you are meeting the appropriate membership level requirements.

    Sales and Technical Accreditation and Certification

    BarTender regularly provides sales and technical training to meet accreditation and certification requirements, including for all new releases and major product updates. Our Sales staff are available to be at a partner’s location, to deliver sales training seminars, depending on your partner tier level.

    Sales Leads and Sales Forecasting

    For optimum sales and partner management, Premier Solutions Partners and Preferred Business Partners are required to participate in BarTender lead management and sales forecasting processes.

    Feature BarTender on Reseller's Website

    Premier Solutions Partners and Preferred Business Partners should maintain a website presence, with representation of BarTender and a link to the BarTender website (www.bartendersoftware.com).

    Use of the BarTender Partner Logo

    Partner tier level logos will be available for you to promote your BarTender partnership to your customers.

    Beta Program Participation

    BarTender conducts regular beta programs during the product development, testing and validation stages of our product builds. Specific partner tiers may be eligible to participate in our beta program.

    Market Development Funds

    Marketing funds are a resource available to BarTender partners to complement their external marketing campaigns that are intended to result in sales of BarTender products and services.

    Sales Leads

    Seagull Scientific conducts lead generation activities on an ongoing basis. Through these ongoing lead generation initiatives, the sales leads that are produced are distributed to our partners for follow-up and discovery

    Marketing Collateral

    To enable you to present and position your organization and BarTender in a polished and professional manner, marketing collateral such as brochures, datasheets, promotions, and presentations are available for your use. In addition, partners have access to lead generation marketing campaigns to co-brand and leverage.

    Partner Communication Newsletter and Emails

    Through part of our ongoing communications support, you will receive a regular partner newsletter containing all the latest product, training, support, and marketing information. Supplemental to the newsletter, you will also receive regular email communications to keep you abreast of the latest events and initiatives.

BarTender® Resellers

BarTender® software is available through a global network of resellers and solution providers.

Our resellers are critical partners as we look to enable our customers to transform their information into the labels, barcodes, RFID tags, smartcards and documents that drive business and improve safety, security, efficiency and compliance.

If you are looking for a BarTender reseller, or a reseller looking for a BarTender distributor, contact us and we'll put you in touch.

Become a BarTender Partner

Our success depends on the success of our partners, so we provide the best package of products, services and policies in the industry:

  • Industry leading software powerful enough to solve the most complex labeling challenges.
  • Extensive, free reseller training.
  • Pre-sales and post-installation support from our Sales team, Technical Support experts and Sales Engineers.
  • Comprehensive marketing materials, including brochures, sales sheets and case studies, plus signage for trade shows and other events.
  • A strong global network of distributors.
  • Easy upgrades to support a wide range of printing and marking solutions, from small, stand-alone printing environments at SMBs to large, automated printing infrastructures at large enterprises.

To learn more about becoming a BarTender partner, just contact us!

Program Enrollment and Administration

Tier levels are based on prior year purchases from Seagull Scientific and your ability to meet the tier requirements. Once enrolled in the BarTender Reseller Partner Program, your membership level will be reviewed annually to ensure you are meeting the appropriate membership level requirements.

Sales and Technical Accreditation and Certification

BarTender regularly provides sales and technical training to meet accreditation and certification requirements, including for all new releases and major product updates. Our Sales staff are available to be at a partner’s location, to deliver sales training seminars, depending on your partner tier level.

Sales Leads and Sales Forecasting

For optimum sales and partner management, Premier Solutions Partners and Preferred Business Partners are required to participate in BarTender lead management and sales forecasting processes.

Feature BarTender on Reseller's Website

Premier Solutions Partners and Preferred Business Partners should maintain a website presence, with representation of BarTender and a link to the BarTender website (www.bartendersoftware.com).

Use of the BarTender Partner Logo

Partner tier level logos will be available for you to promote your BarTender partnership to your customers.

Beta Program Participation

BarTender conducts regular beta programs during the product development, testing and validation stages of our product builds. Specific partner tiers may be eligible to participate in our beta program.

Market Development Funds

Marketing funds are a resource available to BarTender partners to complement their external marketing campaigns that are intended to result in sales of BarTender products and services.

Sales Leads

Seagull Scientific conducts lead generation activities on an ongoing basis. Through these ongoing lead generation initiatives, the sales leads that are produced are distributed to our partners for follow-up and discovery

Marketing Collateral

To enable you to present and position your organization and BarTender in a polished and professional manner, marketing collateral such as brochures, datasheets, promotions, and presentations are available for your use. In addition, partners have access to lead generation marketing campaigns to co-brand and leverage.

Partner Communication Newsletter and Emails

Through part of our ongoing communications support, you will receive a regular partner newsletter containing all the latest product, training, support, and marketing information. Supplemental to the newsletter, you will also receive regular email communications to keep you abreast of the latest events and initiatives.

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BarTender is sold exclusively through a worldwide network of knowledgeable resellers and integrators. If you do not have a BarTender reseller, just complete and submit the form below, and a representative will contact you.

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