Introducing BarTender 12: Label & Track. Your Way.

BarTender 12 has arrived – introducing Hybrid Labeling and new item & inventory tracking solutions to simplify production and expand visibility across your operations. 

Every organization’s role in the supply chain is different, bringing its own complexities and workflows. Our latest release evolves BarTender beyond labeling alone, helping you not only create and manage labels but also track items throughout the process with solutions that adapt to how your operations run.  

Explore the newest updates available in BarTender 12 to see how BarTender empowers teams to label and track their way. 

Tag it and track it. Any item across your operations. 

Labeling is mission-critical. For decades, BarTender has supported more than 250,000 organizations around the world, from small businesses to Fortune 100 enterprises, label and identify their products reliably.  

While labeling is the foundation, it is only the first step to operational efficiency. You also need to know where your products are. This is where our all-new item and inventory tracking solution comes in. BarTender Track & Trace helps you track what matters so you can: 

• Eliminate time spent manually counting inventory and received goods
• Quickly locate items and move them where they need to go
• Generate detailed inventory reports to support smarter decisions 

By connecting labeling with tracking, BarTender turns every label into a source of operational visibility. Learn more about our item and inventory tracking solutions here. 

Introducing Hybrid Labeling: Better flexibility, resilience, and collaboration 

As cloud-based labeling grows in popularity, many organizations have been forced to choose between cloud and on-premises deployments – often compromising their operational needs. 

On-premises deployments provide tight control over integrations, user access, and high-volume printing with low latency. Meanwhile, cloud deployments make it easier to scale users, printers, and automations across global sites with minimal IT infrastructure. 

Now you no longer have to choose with Hybrid Labeling. By combining the best of both deployment options, Hybrid Labeling scales labeling through the cloud while maintaining on-premises control where it matters most – helping organizations become more flexible, resilient, and collaborative across distributed teams. 

Hybrid Labeling also introduces new cloud-powered capabilities that bring the benefits of cloud to existing on-premises environments—simplifying label production and streamlining team workflows without requiring a separate cloud deployment. Explore the new hybrid labeling capabilities here. 

Nearly 400 new printer models added to the industry’s largest printer driver library 

BarTender continues to offer the industry’s largest printer driver library for printing, marking, and coding with our latest Drivers by Seagull™ release. The new release adds nearly 400 new printer drivers from Godex, Deli, Gprinter, ATOL, LabelDriver, JUCCCE, and more. 

 rivers by Seagull Version 12 is available for immediate download on our website. See the full release notes here. 

Ready to experience industry-leading labeling for your business? 

Contact us today to learn more about the latest updates coming to BarTender and how BarTender can transform your operations.