If you’ve ever wasted hours hunting for misplaced inventory, struggled with inaccurate cycle counts, or faced the stress of an audit, you know the true cost of poor visibility. Labeling tells you what an item is. But what happens next—where it’s located, how it’s being used, and whether it’s compliant—has often been left to guesswork.

That changes today.

Seagull Software has unveiled BarTender Track & Trace, a cloud-based extension to the BarTender labeling platform that brings advanced item-level tracking and visibility to every label, asset, and product you manage.

Why Track & Trace Matters

Organizations in manufacturing, logistics, distribution, field services, and construction have been stuck relying on spreadsheets, paper logs, or outdated manual processes. These methods are not only error-prone but also costly, leading to lost inventory, wasted time, and higher compliance risks.

With BarTender Track & Trace, businesses can finally move beyond the label to:

  • Find items faster – Reduce hours of searching to just minutes with intuitive RFID and barcode scanning.
  • Improve accuracy – Achieve 100% inventory accuracy, eliminating costly errors and losses.
  • Cut costs – Lower replacement costs of lost or missing items by over 30%.
  • Simplify compliance – Shrink auditing and reporting time by 45% while staying audit-ready.
  • Boost visibility – Access interactive maps of item locations, real-time status, and lifecycle histories.

And thanks to its RFID integration, BarTender Track & Trace makes locating assets as easy as following a digital “Geiger counter”—giving your team both visual and audible cues to zero in on items instantly.

Designed for Real-World Operations

BarTender Track & Trace is built for companies that need a smarter, easier, and more affordable way to track assets:

  • Mid-sized manufacturers, distributors, and field service providers who need to manage materials, tools, or equipment across multiple sites.
  • Inventory and logistics teams struggling with the inefficiencies of paper-based or manual workflows.
  • Organizations modernizing operations that want high ROI without the cost and complexity of a full enterprise system.

With built-in reporting and insights, businesses can make smarter purchasing, utilization, and operational decisions—turning tracking into a driver of efficiency and growth.

A Leap Forward for Seagull Customers

“BarTender Track & Trace represents a leap forward for our 250,000+ customers and global partner network across virtually every industry,” said Jeff Hart, CEO of Seagull Software. “By extending BarTender with track and trace capabilities, we are helping organizations unlock new insight and automation to reduce wasted time, ensure compliance, and deliver better outcomes for their operations and customers.”

Learn More about BarTender Track & Trace