Seagull Software Unveils BarTender Track & Trace to Transform Labeling with Advanced Item-Level Tracking

Track & Trace empowers businesses with advanced RFID capabilities to find assets and inventory faster, achieve higher inventory accuracy, and experience smarter asset utilization

Redmond, WA – October 1, 2025 – Seagull Software today announced the availability of BarTender Track & Trace, a powerful new cloud-based extension to the BarTender labeling platform. The solution empowers businesses across industries to move beyond labeling, delivering integrated, advanced item-level tracking and visibility of any item or asset. Bartender Track & Trace eliminates costly inefficiencies, reduces operational risk, and enhances compliance.

BarTender Track & Trace is designed to help organizations say goodbye to inventory chaos. With intuitive tools for organizing, automating, and optimizing operations, businesses can streamline inventory receiving and locate processes, improve item pick and ship management, accelerate cycle counts with 100% accuracy, and maintain audit-ready traceability—all from one integrated platform.

“BarTender Track & Trace represents a leap forward for our 250,000+ customers and global partner network across virtually every industry,” said Jeff Hart, CEO at Seagull Software. “When they use BarTender to label in the cloud, on-premises, or anywhere in between, it’s critical to know what happens next to items and assets across their supply chains. By extending BarTender with track and trace capabilities, we are helping organizations unlock new insight and automation to reduce wasted time, ensure compliance, and deliver better outcomes for their operations and customers.”

Key Benefits of BarTender Track & Trace

Dramatically reduce search time: Shrink hours of searching for items, whether in the warehouse or anywhere else, to just minutes with intuitive RFID and barcode scanning.
Improve accuracy: Achieve 100% accuracy in tracking inventory and assets, cutting total inventory losses.
Lower costs: Reduce unnecessary replacement of lost or missing items by over 30%.
Streamline reporting: Cut auditing and reporting time by 45% while maintaining compliance and reducing operational risk.
Enhance visibility: Access interactive maps of item locations, real-time status, and lifecycle histories for smarter decision-making.
From Label to locate: BarTender Track & Trace also leverages RFID labeling - best printed with BarTender - to quickly pinpoint items using a “Geiger counter” style visual and audible assist, revolutionizing how teams locate and manage items and assets.

BarTender Track & Trace is ideal for:

Mid-sized manufacturing, distribution, field services, or construction companies managing materials, tools, or equipment across jobs sites and production floors.
Inventory and logistics operations involved in asset-heavy workflows that are currently managed by spreadsheets, paper logs, or human in the loop processes that can be error-prone.
Companies actively seeking to modernize their traditional labor-intensive and error-prone processes with asset tracking and accountabilityin a low risk, easy-to-deploy solution with a modest budget / high ROI.

With built-in reporting and insights, companies gain the visibility, insights, and control needed to make smarter purchasing, utilization, customer service, and overall operational decisions that transform their business.

BarTender Track & Trace is available now as an add-on for BarTender Cloud.

For more information, visit www.bartendersoftware.com.

About Seagull Software

Seagull Software is a global leader in real-time, item-level visibility and label management solutions, dedicated to powering the world’s most complex supply chains with innovative tools for traceability, authentication, and automated inventory management. Our BarTender™ platform enables businesses across all industries to design, manage, print, and automate the production of labels, barcodes, and RFID tags, ensuring seamless tracking and compliance for over 100 billion unique identifiers each year. Leveraging the Mojix™ high-security, scalable SaaS traceability platform, Seagull delivers end-to-end intelligence, harmonizing data to drive operational efficiency, enhance customer experiences, and reduce risk. Headquartered in Bellevue, Washington, with offices across the United States, Europe, and Asia, Seagull empowers businesses worldwide to keep their products moving, traceable, and safe. For further information about Seagull Software, please visit www.seagullsoftware.com.

Media Contacts:

Colby Cavanaugh
SVP Marketing
Seagull Software
(503) 421-6717
ccavanaugh@seagullscientific.com

Jim Donaldson
Sr. Director, Corporate Communications
Seagull Software
(314) 223-4779
jdonaldson@seagullscientific.com

© 2025 Seagull Software, LLC, Seagull Scientific, LLC, BarTender Software, LLC. BarTender, BarTender Cloud, Intelligent Templates, Drivers by Seagull, the BarTender logo, the BarTender Cloud logo and the Drivers by Seagull logo are trademarks or registered trademarks of Seagull Software, LLC. All other trademarks are the property of their respective owners

10.01.2025